There is great momentum at Landsbankinn and to take full advantage of it and reach our goals, we must all coordinate our efforts. This means organising and collaborating, both in the long and short term.
Community’s projects are varied by scope and nature, including everything from short-term sale campaigns, detailed research articles to human resources development to meet the future needs of banking. Our role is to build bridges between the expert knowledge and experience that lies with the Bank’s teams, both in-house and branching out to customers. The tools we use are campaigns, education, events, grants, articles and podcasts, to name a few. These tools all help us tell a story. Community’s success is not measured in numbers except in part, as these are subjective aspects based on both customer and employee experience. We know that we’ve reached our goal when our customers and employees are satisfied!
Changes create opportunities
The business environment is changing, technology is taking a leap, customer communication and speech is developing as are the ways and means by which both individuals and companies prioritise their time and goals. We want to respond to these changes by offering service solutions that meet needs, save time, are informative and simple. On-going developments of digital solutions, a data-driven market approach and a strong sustainability platform help us reduce inefficiencies in the Bank and in our customers’ lives. Here, Community plays a key role.
Our marketing strategy has emphasised building market trust and we will continue to strive to be leading in all matters concerning our human resources, our customers and society. Constant advancement means that we must actively seek out opportunities to excel, such as data-driven marketing that is based on utilising data to take decisions and share information to achieve the maximum measurable results. We intend to use modern means to communicate our message and get customers to respond. We will measure the results of marketing in so far as possible to ensure that we are making good use of our own time and that of our customers."